AT CMQ&T WE DO IT ALL! Scroll down from here for dozens of blog posts with project samplesand lots of creativity and energy. From social media startups, to beef cattle, and from craft beer to special events and from fundraising to recruiting — we do it all!
Find everything from brand-building campaigns to media and social media activation, from operations planning and communications audits to roll-out and go-to-market strategies. We have the experience and proven track record to help you do more than you ever thought you could. Keep scrolling down and see a few dozen different projects.
Here, you’ll see a variety of examples, but they all have one thing in common — a focus on what we are doing, why and what we want to accomplish. Let us know how we can help you CMQ&T Services or take a look at a few images from recent projects below.
Adding personalization, and customization, to an email cadence onboarding process that had gone stale, helped bring on enthusiastic new members, with affinity and connections to the membership. Adding those kinds of touches also helped drive retention rates to over 70% across the company — proving that efficiency and targeting is important, but the right messages delivered the right way at the right time remains essential. Take a look below as just a few of the tactical deliverables.
The Covid-19 outbreak, and the resulting reactions, changes and unrelenting news coverage, created a tense and anxious atmosphere in just about every segment of society. For Coyote Ridge Ranch, at this time of year, the majority of their contact with customers is digital — a crucial time period for sales. More than that, there was a real sense among the ranch, and among the larger ranching community, that it would be nice to maybe talk about something else, at least for a little while.
So, following up on an off-hand comment, we created the Coyote Ridge Ranch Photo Contest, and reached out to our friends, customers and the larger ranching community, and asked them to share images of their operations, their families and their cattle — whatever they wanted — and we’d all get to see what’s happening around the country. The results were inspiring — literally thousands of engagements, many more views and we had nearly 50 entrants in just a few days time.
To keep it going, we created the “People’s Choice” selection, and asked our Facebook followers and website visitors to select their favorite images, and we shared this process and kept people engaged and interested. After announcing that vote total, we announced the finalists for the CRR Judges’ Contest, in the Grand Champion and Reserve Champion categories so familiar in the Cattle Contest Crowd. Also, perhaps a subtle reminder that CRR had just recently won the Grand Champion Pen of Bulls at the National Western Stock Show!
In all, we connected to our customers in a way that they enjoyed, and engaged. And we got to share a little break from the news of the day, even as we celebrating the sense of community in ranching circles, and played our part in supporting it.
Take a look below at the photo entrants — a great collection of photos and a great affirmation of community. Enjoy!
The entrants of the First Annual Coyote Ridge Ranch Photo Contest. Go to CRR Facebook or see the web interface and results postings at CRR News
The idea is simple — a place in the turbulent world of social media that uses expert opinions, policy maker positions and public debate to discuss the key issues of the day. What’s different is Gell.com also adds in advanced Artificial Intelligence to weed out the bots, spam, flames and trolls. Social Media made better. #letsgell
Go to Gell.com to login to a whole new way to engage in the social media-sphere.
A comprehensive campaign to build on a strong brand identity, and move it forward. Go to proudtobe.colostate.edu to see individual examples of Rams telling their stories, and see how a comprehensive, pride-building campaign is effectively delivered to drive results.
To see how a well-executed and comprehensively planned brand campaign is supposed to work, please spend some toime with the campaign website, at: proudtobe.colostate.edu
There you’ll find striking images, carefully coordinated colors, text and graphic standards designed to unify an image, while allowing the right level of flexibility at the unit level to run with the brand. The culmination of years of planning, “Proud to Be” delivers on every level, and provides the strong and lasting foundation for years of success.
See the whole campaign at: proudtobe.colostate.edu Double or nothing: show me a better university branding campaign, and two on me!
Each year, the National Western Stock Show in Denver is the biggest of its kind, and Hereford Breeders from around the country gather together to compete, compare and buy.
New signage on the old barn
We instituted a multi-media push, launched months in advance, that included a series of media relations placements, promotion of sales events, social media prompts, calendar ads and an advance copy of the annual Bull Catalog, delivered in time for all the visitors.
LASALLE, CO – JANUARY 7: Jane Evans Cornelius, 78, and her family raise Hereford cattle at Coyote Ridge Ranch in LaSalle, Colorado. January 7, 2020. (Photo by Hyoung Chang/The Denver Post)
Together, these series of tactics accumulated into a strategy that drove sales and further established Coyote Ridge Ranch Herefords as a national and international leader.
Through an ambitious series of events, marketing tactics and outreach activities, we aimed to make this NWSS the best ever for an industry leader. One important element was coverage in the Denver Post, the InterMountain West’s leading newspaper.
Followed closely by limited print but extensive digital distribution of the CRR 2020 Bull Catalog.
Getting the Bull Catalog ready, even before the final photos were available, gave CRR a unique opportunity to get copies to ready cattle buyers, and because it is posted online, easily updated and re-distributed just after the National Western Stock Show. See it at: https://www.coyoteridgeherefords.com/bull-catalog# prominent link at: https://www.CoyoteRidgeRanchHerefords.com
The idea is to connect CRR to buyers, so besides promoting our own Bull Catalog, Private Treaty Sale, we also actively promoted two major sales tied to National Western. The two Facebook events ran on a staggered basis for nearly two months in advance of events, and in heavy rotation the week of.
To give people around the country a SNEAK PEAK of the cattle we were bringing to Denver, we produced and shared via Facebook and our website a series of videos. We even created a heated debate over background music. On facebook, the videos collectively got more than 3,000 views.
And, of course it helps if you deliver on show day! Both Coyote Ridge Ranch and Mayo Ridge Ranch posted big wins in the Bull Show, and our Facebook notifications received more than 6,000 views and nearly 4,000 likes to our series of posts. Amazing…
You also want to give folks a reason to visit. Here’s a social call to bring people over to Pen 1435.
And we also bought a page in the National Junior Hereford Annual Catalog, got the cover of Hereford World for one of our best cows, and kept a steady beat on social media — posting daily for the two weeks heading into the big event.
The fitting crew in action in Kansas City, a major national show leading into the NWSS.
One of two sales
A new approach to sales, giving buyers the option to buy a flush from any cow in the herd.Placed ads in the digital and print Hereford publications — target-rich environment!Another new take on sales — drew lots of attention and drove great sales.
The CRR Facebook page was central to overall strategy.
LASALLE, CO – JANUARY 7: Hereford cattle of Coyote Ridge Ranch in LaSalle, Colorado on Tuesday. January 7, 2020. Jane Evans Cornelius, 78, and her family raise Hereford cattle at the Ranch. (Photo by Hyoung Chang/The Denver Post)
Niman Ranch is an amazing company, working with a network of American Family Farms who raise livestock humanely and sustainably to produced the finest tasting meat products anywhere.
In June of 2019, Niman Ranch announced it had partnered with New Belgium Brewing, another great company with a commitment to sustainability. Together, these two created Fat Tire BBQ, a product line made with quality Niman Ranch meats and the renowned Fat Tire Amber Ale.
To help introduce this exciting new product to fans of Niman Ranch and Fat Tire, and to new friends we want to make, CMQ&T worked with Niman Ranch on the creation of a one-of-a-kind Fat Tire BBQ food truck.
Our first event was the world-famous RAGBRAI — Register’s Annual Great Bicycle Ride Across Iowa — and we successfully introduced this great product line to nearly 3,000 grateful bike riders! We hosted the event at one of the 740-family farms that are part of the Niman Ranch network. We raised more than $1,500 in just a few hours for a family farm student scholarship fund!
Stay tuned over the next few weeks as we share more about the product, the food truck, the national schedule of events and all the fun of celebrating a wonderful new BBQ product made by two great companies. We’re excited to be part of this, and can’t wait to hit the road and to see you all out there!
Crabtree Brewing Co. was founded in 2006 and is Greeley, Colorado’s original craft brewery. With a broad and diverse product line, incredible customer loyalty for their popular taproom, retail opportunities and a strong, stable business to build on, Crabtree sought a community and new customer engagement strategy and an awareness bump.
Increasing competition, strong new entrants into local craft beer scene, and a need to reach more potential customers, both for the taproom and for their retail sales, posed a challenge to growth. The plan? Focus on strength of customer service from a family business that is a committed community member. Leverage that to drive real loyalty, on longstanding, but not well-known community involvement and key community partners, and using a variety of tactics to dramatically increase traffic — and especially important tactic for a business that thrives on return visits. If we can get ’em, we’ll likely keep ’em!
Partnering with New Belgium Brewing on a product and a launch strategy for a co-branded entry into a crowded and competitive Colorado craft beer market was a challenge and an opportunity. Old Aggie did not disappoint, using the strong brands of CSU and New Belgium to create something that far exceeded all expectations and sales projections, both at the Stadium and in retail and bar tap handles across Northern Colorado. This launch built the base for Old Aggie and it continues as a strong product today!
If something is worth doing, it is worth over-doing! See how leverage and smart planning can make a huge impact, and drive affinity, boost sales and win fans and friends.
Why just open a new, innovative craft-beer-in-a-college-stadium venue, when you can make it a center of culture and community, and a strong selling point in winning over skeptics and building fans, friends and business? See how building on a partnership with a major brewer led to the opportunity to partner with a major national philanthropy. And that’s how we brought the Stadium Sessions to life, and created an enduring, popular and innovative experiential marketing experience. See the lineup at: https://stadiumsessions.colostate.edu
Central to the plan to launch the beer, boost the game day weekends with the best music festival of its kind, we built our plans around the New Belgium Porch, an innovative facility and one of the first of its kind anywhere to bring craft beer in from the parking lots and central to a festive environment. And we created something that will be used year-round, not just six Saturdays — a key goal that we hit! See the facility, which has exceeded all projections, and is a consistent sell-out and high-demand space for fans. And see how the strategic planning and implementation brought it all together to exceed all expectations. New Belgium Porch — a wildly popular new venue
The Denver Broncos are one of professional sports’ most revered and successful franchises and the professional sports industry is expected to eclipse $700 billion in total revenues.
Clearly a place where the future is bright, and an opportunity to do something new, different and make it shine. That’s where we came in! See how we took something from concept, to execution to success by creating a sustainable brand and operations strategy and structure that continues to thrive today.
Making history starts with good thinking and getting the details right. Check out the links below on this incredibly fun, challenging and history making project. We did that, we know how to do that. CMQ&T
I led the team and the creation of an innovative partnership between the Broncos and Colorado State University, and helped build the structure, create the linkages between the academic and sports worlds, and then used cutting-edge marketing, graphics, digital and social media content with spot-on messaging and targeting of students and sports franchises and faculty to bring it all to life. This is a truly historic partnership, and it continues today,and continues to grow from this strong base.
Having a great idea is one thing — bringing it to life and smoothing out all the obstacles to do that is another thing entirely. historic partnership announcement and supporting videos websites and more: Broncos Institute
When we started working with the Broncos leadership, coming up with a way to get our students a world-class experience in sports, with a world-class organziation was the great idea. Links: How it was introduced and, as always, you have to make it work: How it got off to a great start
Creating the structure to sustain it, grow it within the academic confines and getting the right faculty and administrative buy-in, and meeting the very diverse needs of all sides while never losing focus on the student experience was no small task. Student results
We added franchises for student experiences, and built something that is making a difference every day. These projects remind us why we do what we do. CMQ&T
Through hard work, knowledge of both the academic side and the marketing and community relations needs of the university, we built something that is now housed within the very core of the university, and serves students every day, and helps to further the Broncos image as an innovator and leader in their business.
Bringing this all together is what we do at CMQ&T. Take a look at Broncos Institute as well as the supporting videos, websites, promotional materials, special events and more to see how we can take a great idea, and make it an even better product.
CMQ&T 