Niman Ranch is an amazing company, working with a network of American Family Farms who raise livestock humanely and sustainably to produced the finest tasting meat products anywhere.
In June of 2019, Niman Ranch announced it had partnered with New Belgium Brewing, another great company with a commitment to sustainability. Together, these two created Fat Tire BBQ, a product line made with quality Niman Ranch meats and the renowned Fat Tire Amber Ale.
To help introduce this exciting new product to fans of Niman Ranch and Fat Tire, and to new friends we want to make, CMQ&T worked with Niman Ranch on the creation of a one-of-a-kind Fat Tire BBQ food truck.
Our first event was the world-famous RAGBRAI — Register’s Annual Great Bicycle Ride Across Iowa — and we successfully introduced this great product line to nearly 3,000 grateful bike riders! We hosted the event at one of the 740-family farms that are part of the Niman Ranch network. We raised more than $1,500 in just a few hours for a family farm student scholarship fund!
Stay tuned over the next few weeks as we share more about the product, the food truck, the national schedule of events and all the fun of celebrating a wonderful new BBQ product made by two great companies. We’re excited to be part of this, and can’t wait to hit the road and to see you all out there!
CMQ&T 
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