Crabtree Brewing Co. was founded in 2006 and is Greeley, Colorado’s original craft brewery. With a broad and diverse product line, incredible customer loyalty for their popular taproom, retail opportunities and a strong, stable business to build on, Crabtree sought a community and new customer engagement strategy and an awareness bump.
Increasing competition, strong new entrants into local craft beer scene, and a need to reach more potential customers, both for the taproom and for their retail sales, posed a challenge to growth. The plan? Focus on strength of customer service from a family business that is a committed community member. Leverage that to drive real loyalty, on longstanding, but not well-known community involvement and key community partners, and using a variety of tactics to dramatically increase traffic — and especially important tactic for a business that thrives on return visits. If we can get ’em, we’ll likely keep ’em!
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