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Partnering with New Belgium Brewing on a product and a launch strategy for a co-branded entry into a crowded and competitive Colorado craft beer market was a challenge and an opportunity. Old Aggie did not disappoint, using the strong brands of CSU and New Belgium to create something that far exceeded all expectations and sales projections, both at the Stadium and in retail and bar tap handles across Northern Colorado. This launch built the base for Old Aggie and it continues as a strong product today!
If something is worth doing, it is worth over-doing! See how leverage and smart planning can make a huge impact, and drive affinity, boost sales and win fans and friends.
Why just open a new, innovative craft-beer-in-a-college-stadium venue, when you can make it a center of culture and community, and a strong selling point in winning over skeptics and building fans, friends and business? See how building on a partnership with a major brewer led to the opportunity to partner with a major national philanthropy. And that’s how we brought the Stadium Sessions to life, and created an enduring, popular and innovative experiential marketing experience. See the lineup at: https://stadiumsessions.colostate.edu
Central to the plan to launch the beer, boost the game day weekends with the best music festival of its kind, we built our plans around the New Belgium Porch, an innovative facility and one of the first of its kind anywhere to bring craft beer in from the parking lots and central to a festive environment. And we created something that will be used year-round, not just six Saturdays — a key goal that we hit! See the facility, which has exceeded all projections, and is a consistent sell-out and high-demand space for fans. And see how the strategic planning and implementation brought it all together to exceed all expectations. New Belgium Porch — a wildly popular new venue
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