The Denver Broncos are one of professional sports’ most revered and successful franchises and the professional sports industry is expected to eclipse $700 billion in total revenues.
Clearly a place where the future is bright, and an opportunity to do something new, different and make it shine. That’s where we came in! See how we took something from concept, to execution to success by creating a sustainable brand and operations strategy and structure that continues to thrive today.
Making history starts with good thinking and getting the details right. Check out the links below on this incredibly fun, challenging and history making project. We did that, we know how to do that. CMQ&T
I led the team and the creation of an innovative partnership between the Broncos and Colorado State University, and helped build the structure, create the linkages between the academic and sports worlds, and then used cutting-edge marketing, graphics, digital and social media content with spot-on messaging and targeting of students and sports franchises and faculty to bring it all to life. This is a truly historic partnership, and it continues today,and continues to grow from this strong base.
Having a great idea is one thing — bringing it to life and smoothing out all the obstacles to do that is another thing entirely. historic partnership announcement and supporting videos websites and more: Broncos Institute
When we started working with the Broncos leadership, coming up with a way to get our students a world-class experience in sports, with a world-class organziation was the great idea. Links: How it was introduced and, as always, you have to make it work: How it got off to a great start
Creating the structure to sustain it, grow it within the academic confines and getting the right faculty and administrative buy-in, and meeting the very diverse needs of all sides while never losing focus on the student experience was no small task. Student results
We added franchises for student experiences, and built something that is making a difference every day. These projects remind us why we do what we do. CMQ&T
Through hard work, knowledge of both the academic side and the marketing and community relations needs of the university, we built something that is now housed within the very core of the university, and serves students every day, and helps to further the Broncos image as an innovator and leader in their business.
Bringing this all together is what we do at CMQ&T. Take a look at Broncos Institute as well as the supporting videos, websites, promotional materials, special events and more to see how we can take a great idea, and make it an even better product.
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