Personalizing Media Brands

Posted byCMQ&T Marketing & Communications

Adding personalization, and customization, to an email cadence onboarding process that had gone stale, helped bring on enthusiastic new members, with affinity and connections to the membership. Adding those kinds of touches also helped drive retention rates to over 70% across the company — proving that efficiency and targeting is important, but the right messages delivered the right way at the right time remains essential. Take a look below as just a few of the tactical deliverables.

Published by CMQ&T Marketing & Communications

An experienced communications and marketing professional, who has built solid, effective brands at every stop, and knows how to build image to drive real results. He's managed some of the smartest, most nimble teams anywhere -- picked up some hardware and learned a little along the way, and is full of energy, experience, enthusiasm and ideas for you. CMQ&T tom.milligan.cmqt@gmail.com (970) 219-3474