Proud to Be — innovative TV spot, Brand Touchstone Launchpad

Posted byCMQ&T Marketing & Communications

Brand Anthem PROUD TO BE SPOT

Taking a popular and beloved student chant and turning it into an institutional point of pride. Authenticity is where it’s at. This spot drew widespread acclaim and attention and signaled a new era in brand building at an institution with a strong track record of using brand strategies that delivered real business results. Click on the link below and see what all the fuss is about.

See the spot that started it all: Proud To Be

(Not to be immodest, but find a better university 30-second spot and convince me you are right, and I’ll be thrilled to buy you a Pliny the Elder or a Crabtree Dearfield Ale, or whatever you’d like! Seriously.)

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Published by CMQ&T Marketing & Communications

An experienced communications and marketing professional, who has built solid, effective brands at every stop, and knows how to build image to drive real results. He's managed some of the smartest, most nimble teams anywhere -- picked up some hardware and learned a little along the way, and is full of energy, experience, enthusiasm and ideas for you. CMQ&T tom.milligan.cmqt@gmail.com (970) 219-3474