Documentaries: Long-form content for branding.

See how a strong story can carry a brand, even as it focuses on telling the story. Two documentaries that aired nationally on PBS affiliates where the scriptwriting and production created an indelible image, and a lasting impression. Creative expression can take many forms, and knowing how and when to zig when others zag is a strength of ours. Below, find the two YouTube links, take some time to watch these documentaries, and come away converted!

The links below show how a good story, well-told, and carefully presented in the right venue, can make all the difference. Or go here to see How a Place Matters and see how we used crisp, compelling writing, a soundtrack brought to life and incorporated into the piece — the band’s lead singer opened the script with a scene-setting narrative covered by b-roll of the band performing! And don’t miss the animated sections, produced for visual interest and to keep the story moving.

This 30-minute documentary aired on PBS channels across the nation to tell the story of how energy and sustainability can be built on a spirit of adventure, a sense of place, and beers, bikes and bands. Go to: How a Place Matters to see the entire piece.

For The Answer to Cancer go to: Answer to Cancer This 30-minute documentary aired in dozens of cities and major markets around the country and made an important contribution to the medical community debate over cancer research models.